AI is transforming various sectors positively. In marketing, AI enhances customer experience by predicting preferences and improving search results. For example, e-commerce and platforms like Netflix utilize predictive technology to suggest products and content tailored to user behavior. This evolution allows consumers to find items more efficiently and intuitively. In banking, AI adoption is rapidly increasing, with institutions implementing systems for customer support and fraud detection. HDFC Bank's AI chatbot, Eva, has effectively addressed millions of queries and improves user interaction by providing quick responses. Similarly, companies like MasterCard and RBS Worldpay employ AI to analyze transaction patterns and detect fraud, enhancing security measures. Overall, AI's integration in these fields demonstrates its potential to streamline processes and benefit users significantly.