The discussion revolves around the impact of artificial intelligence on society and the responsibilities of technology designers. It highlights the limitations of expecting consumers to navigate complex digital environments solely through informed choices. Instead, there's a call for accountability among organizations and designers to reshape the structure of these technologies to better address social inequalities. Ethical considerations are emphasized, advocating for human rights and dignity in the development and governance of AI. The conversation points out the necessity for big tech's involvement in ethical practices, framing ethics as a dynamic system that fosters innovation and builds consumer trust. Various countries, particularly in Latin America, are creating national strategies for AI and implementing hard laws to regulate AI principles. Additionally, legislative efforts in the European Union and the U.S. Congress are addressing monopoly power in technology, indicating a growing recognition of the need for regulatory frameworks to manage AI effectively.