Generative AI is revolutionizing industries like marketing and customer service with practical applications from leading companies. In marketing, Coca-Cola has notably leveraged generative AI for its Masterpiece campaign, blending live-action footage with AI-generated images using tools like DALL-E 2 from OpenAI. This initiative not only showcased creativity but allowed for personalized consumer engagement on a large scale through contests that invited artists to create original artwork using Coca-Cola assets. Other marketing applications of generative AI include creating content such as social media posts, emails, and blog articles, as well as automating media creation and enhancing branding through predictive analytics. In customer service, companies like Clara and Delta Airlines illustrate the efficiency gains possible with generative AI. Clara, for example, has managed over 23 million conversations, attributing a significant productivity improvement equivalent to 700 full-time agents and anticipating a $40 million profit increase in 2024. Generative AI also enhances customer service by powering chatbots for self-service, lead generation, and product recommendations, as well as facilitating customer feedback analysis. Overall, generative AI not only streamlines operations but also significantly enhances customer experiences, showcasing its transformative potential across various sectors.